Keith Richards: The Right Choice For Louis Vuitton?
May 20th 2008 00:58
Louis Vuitton Store
According to the blogwriter ofCouture in the City ... the campaign restates travel as the fundamental and defining value of Louis Vuitton, interpreting it as a personal journey and a process of self-discovery.” It also focuses on the fascinating history of the company which began in 1854.
The original Louis walked all the way from his home town of Anchay to Paris doing woodworking jobs along the way. The son of a carpenter, he worked as an apprentice to Monsieur Marechal, a famous trunk-maker and packer for Empress Eugenie, when he arrived. Soon he set up his own business and catered for the upper-classes. He invented flat-topped trunks and elegant canvas coverings. (Previously leather had been used.)
Louis’s sons and grandsons continued to run the company introducing wonderful new innovations, such as the five-tumbler lock – which means that every owner has his own personal key for his luggage – and the very useful Keep-all, an overnight bag.
The company has become an international fashion empire. It’s main focus is on stylish and chic handbags but most of the ‘rich and famous’ still want a piece of the strong, durable, and very elegant luggage.
I have written a more detailed article about Louis Vuitton here at: Constant-Content
Have the advertisements worked? According to the author of Fashion Business “more than 8000 press articles have been written about the campaign, the blogs are buzzing with discussion, thousands of people have tuned in to YouTube and Dailymotion to check out the behind-the-scenes video and innumerable conversations like the one I had with my friend have probably also happened. This is what one might call viral marketing magic."
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